Screenshot of Govtnz website

Visual refresh of Govt.nz

As part of a team of students and graduates working at Open Lab, we redesigned the Govt.nz website’s appearance and made changes to the information architecture.

Existing feedback and data from the site suggested:

  • it didn’t look like a government site, so people were not convinced that it was legitimate
  • it was visually unappealing
  • it lacked a distinctly ‘New Zealand’ feel.

 

Screenshot of Govt.nz's previous design
The design when the site was launched in 2014.

When testing the prototypes at a community computing hub, we had our first experience of testing with people with a range of digital and reading abilities. We were struck by the difficulty the website presented to some users and made changes as a result. This awareness of how differently other people experience websites from myself has been with me ever since.

Read more about this in my blog post Govt.nz Design Overhaul